WHY WE BUILD SOFTWARE.

To change the world, we must start by understanding the world as it is today. By looking at the people using our products, we can identify their pain points and come up with ideas to address them. These ideas may be for new products or features that enhance existing products. We refer to these ideas as requirements, which are good ideas that we think will solve people's problems.

The goal of software development is not to build more stuff faster, but rather to minimise the amount of output while maximising the amount of outcome and impact. Outcome and impact are measured by how people change their behaviour when using the software. The more people use the software and benefit from it, the greater the impact it will have on the business and society.

The success of a business depends on its ability to satisfy its customers and make a profit. By focusing on the customers' needs and coming up with ideas to address them, software developers can impact the business's growth and success. The key is to measure outcome and impact rather than output. Outcome and impact are measured by how people change their behaviour when using the software.